OUR STORY
We have been where you are

Lift was founded by Alexandra— a Muskoka-based entrepreneur with over 20 years of experience starting, building, scaling and selling businesses across multiple industries.
There were so many times I wished I had a partner. A body double. A clone.
Running a small business means doing everything — marketing, logistics, production, sales and accounting. Some of these are your strengths. Others drain you. In the early stages most of us do not have the funds to hire people to take the load off, so we push through it, burn ourselves out and stay overwhelmed.
I kept saying — I just need help.
But help was scattered and always came at a huge cost and time investment that never really amounted to what was actually needed. What I needed was someone with real experience and skills, a fresh perspective, a clear plan and someone to help implement it.
With over 20 years of building businesses across food distribution, manufacturing, hospitality, retail and trades — we bring real, floor-up experience to every client engagement.
The work speaks for itself. Business plans written for our clients have a one hundred percent funding approval rate. We have re-written plans for clients that have previously been rejected to have them came back approved and funded. We have helped launch trade businesses and had them have generated enough revenue in their first month to cover the owner's full income. Built a consumer packaged goods brand from the ground up that went on to be listed by all three major grocery retailers in Canada — Sobeys, Metro and Loblaws — still going strong ten years later.
That accumulated experience is what we bring to every client we work with.
Our background spans business management, marketing, graphic design, social media, systems and AI integration. We are committed to ongoing education and to staying current because emerging technologies are changing what is possible for small businesses every single day.
Our goal is to help entrepreneurs sift through the confusion and overwhelm. To be the partner, the fresh perspective and the steady hand that we wish we had when we started out.